On Friday, December 20th President Trump signed a bill which will raise the legal age to purchase nicotine products to 21 nationwide.
There are many shop owners and vape retailers across the country who have hit the panic button in response as they feel that this new law is going to tank their businesses.
It is understandable that if you own a business in a state where you can still sell vape products to people 18 and up, you might be worried about how this raise in the legal age might affect your bottom line.
There is good news, however.
Many states, including the one in which this post is being written (California), raised the legal age to purchase nicotine products to 21 a long time ago.
And guess what? The vape industry kept moving right along.
Sure, there was likely an initial dip in overall sales when these laws went into effect, but it wasn’t anything severe enough that it couldn’t be absorbed and ultimately recovered from.
This is not the time to panic, but it is time to get to work.
The bottom line is this: regulation is going to happen. It is inevitable. This industry has grown to the point that we can no longer continue to fly under the radar or expect to go unnoticed by lawmakers and government agencies.
And in the end, they will not be happy until they get their cut.
So while laws like T21 may seem like a bitter pill to swallow, the reality is that these are the compromises we will have to make if we hope to avoid the sweeping bans that were initially proposed and are still in place in numerous states, counties, and cities across the US.
The “wild west” days of vaping are coming to an end and we are entering a new era in which we must go through the growing pains that all burgeoning industries experience. While it may not be fun, it is necessary if we are to gain the legitimacy that we all know vape businesses deserve. But until we get there we will need to learn how to roll with the punches.